Remember, watching what doesn’t work helps you learn just as much as watching what does work. Once you’ve optimized your pages to earn featured snippets, you’ll want to watch your results. The most important elements for featured snippet optimization are:
#Featured snippets how to
Google has specific recommendations for how to code your web pages.
If the current snippet is a list, target it with a list of your own. If the current snippet is a paragraph, aim to replace it with a better paragraph. Google will show you exactly what type of snippet you should be targeting for your page based on what’s presented in the currently featured snippet box. Google will present a video in a featured snippet whenever it can provide the best information in response to a given query.īefore I dig into some of the specific tactics about how to get a featured snippet in Google, I want to start with three foundational principles that will form the building blocks for a successful strategy. There’s no special category reserved for video snippets. YouTube is one of the largest search engines in the world, so it’s no surprise that there are plenty of examples where Google features a video snippet in search results. Rather it pulls in the HTML for the table and reformats it for consistency in SERPs. Google doesn’t recreate the exact table from a page. It’s not unusual for Google to truncate the rows of a table and indicate there are more rows on the destination page. Table feature snippets help searchers visualize data for easy comparison. They’ll likely click through to view a more detailed set of directions or instructional photos. In the example illustrated here, it’s easy for searchers to see that the content on this page will take them step-by-step through the process of changing a flat tire. Numbered lists are often used to rank items or list out the steps in a piece of “how-to” content - like a recipe. Bullet List Featured Snippetsīullet lists might include ranked or unranked items, “best of” lists, lists of product features, or items in a category. There are two types of lists you might see in Google featured snippets - bullet lists and numbered lists. Lists that rank items, step through a process, or group items in response to a specific question, are a very common content type and are often pulled into featured snippets. (More on images in featured snippets below.) List Snippets
Paragraphs are the most common type of featured snippets. They provide a direct answer to a search query and are often displayed alongside an image. If you’re wondering what is Google snippet percentage breakdown, the most common forms of featured snippets are:īased on research conducted by SEMRush in partnership with Brado. The first step to learning how to get featured snippets is to understand what types of snippets Google features in search results.
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